A dynamic website is a website that shows different content to different users based on who the user is. They allow you to appeal to multiple sections in your target audience to increase the chance of target completions on your site, and in turn increase revenue.

A site that is dynamic has to be planned. It takes time to think about the different kinds of people (personas) who will be viewing your site and coming up with the perfect headline for them. Again, the ideal headline does not exist, however, a one that is targeted towards a smaller group of individuals will be greater than a generalized message.

The better the responsive component of your lively web design performs, the more you have the ability to target your audience. This is all about creating a unique experience every time.

Each user will find the interactions they’re searching for much easier than before. They’ll have visually participated, well-informed, and better able to feel connected to you.

More so, every person’s visit to your site won’t be exactly the same each time they return.

Perhaps one day they want jeans out of your online store and the next time they are simply focused on accessories. Maybe all they are interested in is your contact info when hunting on the fly, but in the future, they return to read your blog. Dynamic web layout design ottawa will pick up on this.

It alters the display in real-time as users click through their first visit and return for more. This allows you to engage people at each point of the buying cycle, regardless of where the process they are or what they’re interested in.



A dynamic site permits you to communicate your value to your target audience in a much more targeted manner. Rather than using the same”slogan” or catch-phrase type message on your homepage, you’ll have the ability to use a headline that speaks to solving your audience’s problems or providing them with a chance to enhance their lives.

As a business, you probably have multiple ideal customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A web design agency winnipeg site provides you the chance to speak to all of these, across your group of perfect customers.



Just because you’ve got a dynamic site does not mean you can sit back and unwind. Your website is the biggest digital marketing advantage and its message has to be present across your marketing channels. If your website is dynamic, your marketing should match.

Dynamic marketing ranges from the headline you use in your homepage to the emails you send to your contact list to the landing pages that they convert on. Based on who’s viewing your website, it’s imperative that you display a message that’s timely and relevant to that user. By doing this, you can increase the likelihood of conversion and getting them to make a decision in your favor (give you their cash ).


Dynamic websites – advantages:

The main advantages of dynamic sites are that by linking them to databases you can easily pull in data in an organized and structured vancouver web design solution way to create product pages or groups of related products sorted in a variety of different ways depending on how the user wants to view them.

This ability to connect to a database means that it is also possible to create a content management system – an interface that enables the client to input and manage data via a web-based collection of administration pages. That content can be text to get their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc.. In both these cases it can be as simple or as complex as the client requires.

There are no continuing costs unless there’s a change in the basic design or an excess capability added.


Dynamic websites – disadvantages:

The design of a dynamic site is more fixed than a static one because lots of the pages are basically a template into which data and content are poured to create multiple pages of a similar type. So, for example, all your product pages will be essentially the same page layout with different data being displayed. While some customization capability can be built in it’s usually quite limited, this type of choosing from a set of pre-defined options. Individual layout changes to particular pages aren’t usually possible.

Costs are higher initially than for a static website, and additional functionality may also cost more, particularly if it’s something that wasn’t envisaged initially and requires re-writing of the core code or database.