What is a single-page Website?

The definition of a single-page site is quite straightforward; it is a website that uses only one HTML page. When all site content is placed on one page, click on a navigation link forwards users to an HTML anchor on this single page.

When to use a single-page website

One-page websites are responsive and provide better mobile UX, but they’re not SEO-friendly. You won’t be able to index several web pages with various keywords and meta descriptions, which will negatively affect organic traffic performance and your website’s online visibility.

Single-page web design brings both advantages and disadvantages. On the one hand, this site type gives UI/UX designers independence in terms of layouts and visual results. But on the other hand, many users may not be impressed with single-page design solutions because of complex navigation they are not accustomed to.

The list of single-page website pros and cons can be continued; the thing is, business owners should outline their long-term objectives and predict their target audience’s expectations before opting for a one-page site.

 

A single-page Design can be used for:

  • Personal websites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • bookmarking sites
  • Single-product websites

 

Best design practices for single-page websites

Break text into sections:

If you have decided to go for a single-page site, probably you do not have a lot of text to display; otherwise, you’d go to get a multi-page option. However, having a small amount of textual content doesn’t automatically prevent you from overwhelming users with advice. You still have to think of a clear and easy-to-follow visual arrangement. Lead your web design agency winnipeg visitors throughout the story by dividing your content into segments by way of different header styles, background colors, overlays, and so on. Reinforce well-written texts with nicely crafted visual effects to make certain that your site visitors don’t stop scrolling until there’s nowhere to scroll.

 

Function on a visual hierarchy:

We have already covered ways to efficiently arrange UI content in one of our previous posts. To recap, among visual hierarchy tools used for web design are size, color, contrast, proximity, and repeat.

It is generally thought that the F-pattern is more applicable to a large amount of vancouver web design solution textual content, while the Z-pattern matches pages that aren’t so heavily focused on a copy. Since a single-page website contains numerous sections, try to use both of these patterns for various sections to be able to diversify the site structure. But don’t overdo it with patterns; let the components on your webpage breathe. With negative space, you’re able to draw people’s attention to the elements that ought to be evident.

The thing about single-page visual hierarchy is that it needs to be concise yet encouraging. Think twice before you go for one or a different page arrangement and bear in mind that there is only one page to scroll.

 

Attempt parallax:

Depending upon your site character and conversion goal, or lack thereof, you may or may not benefit from parallax scrolling. Here is a list of factors you should consider before applying parallax into a one-page site:

 

Loading time:

Image layers and cartoons slow down page loading. Are your site web layout design ottawa visitors patient enough to wait until the web page is loaded or would they rather leave it and search for better options?

Intuitiveness: many don’t find websites with parallax effect user-friendly. Avoid applying this design trend to selling and informative pages. Especially if you’re expecting repeat visitors or aim to convert.

 

Responsiveness:

Parallax is not generally suggested for mobile sites. Of course, developers can do tricks with it or simply turn it off on mobile devices but the question is whether you really should make this effort.

You may ask why parallax remains among our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique should you use it carefully. And to do so, you really should know your audience. If you are designing a website for people who aren’t used to fancy designs, you’d better stay away from parallax. However, it can be a fantastic solution for portfolios, company sites, and some landing pages.

 

Add alternative navigation:

Single-page sites are all about scrolling and sometimes about endless scrolling, which makes people feel on your page as though they’re in the middle of nowhere. If your website has a complicated structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people immediately jump to the section they want with sticky menus: make them flat, vertical, slightly transparent, or replace them with icons. Use anchor links and a back-to-top button to keep the UX pleasant and intuitive.

 

Include a call to action:

Single-page websites are perfect for calls to action. Because of their structure, one-page websites are more focused than with multi-page ones. If the website was initially made for one particular purpose (contact form submission, mobile app download or email signup), you need to construct your design around it. Make the call to act noticeably in color and form and encourage users to perform the desired action.

Single-page site design heavily depends upon business goals and target audiences. And before you go for any design practice, you should find out who is coming to your site and why.